So what do you have to do to achieve higher search engine placement? Your online success or failure can often times depend on where your site ranks in the search engines.
Very simply, if you are not on the first page of Google, you can pretty much kiss good bye any hope of generating free traffic to your website. Many people believe that trying to get good SEO rankings is rocket science, and therefore they will never even attempt to improve their search engine rankings.
Too much is made of SEO technology; Actually, achieving a higher search engine placement really is quite simple. Here are some tips to get you started in the right direction.
SEO is quite simply the process of ranking higher in the search engines for a given keyword phrase. These are often called natural search engine rankings, as opposed to paid search engine rankings, or pay per click.
So what are the crucial steps to getting ranked in a search engine and getting a boatload of free traffic? The two most important factors to higher search engine placement are on and off page optimization. On-page seo is what you do to your specific page to optimize it for a given keyword.
Off-page seo is what you do off the page to improve your rankings. This is primarily acquiring links pointing to your site, in order to improve your sites' importance in the view of the search engines.
Here's a very basic understanding of how the search engines operated, and how to improve the search engine ranks of your site. If you want to learn more, there are many great courses you can take on the topic. The in depth details are far too numerous to delve into here. Here are the important factors:
The search engines will come to your site every now and then in order to update any changes you may have made to your site, and then add them to it's index.
The search engines will then look at your site topics, quality and popularity along with other things, and then weight its' importance for a particular keyword.
While there are obviously many more factors at play here, these are some of the essentials you need to have down. As far as getting links, that is far out of the scope of this article. There are more advanced search engine submission tactics as well, but these are the basics.
Just keep in mind that one way links (links pointing to your site without you pointing back) are far and away the most important. Think about it: if a site thinks your site is important enough to link to it without asking for a link in return, that says a lot about your site.
Hopefully this info will get you started on getting a ton of free traffic to your website. Remember, SEO is a very repeatable skill; simply, once you know how to get your site ranked for one keyword, you can go out and get ranked for literally thousands without breaking a sweat. One more final tip: try focusing on longer tail keywords.
These are simply keywords that still get a reasonable amount of searches but have low competition. Don't go out and try to get ranked for a term like "cars" as this will likely take years of effort, and there are no guarantees you will ever get ranked, no matter how much time and money you put into it.
Instead of putting all your eggs in one basket going for one huge term, instead focus on getting hundreds of lesser terms, and you will see results from your efforts much more quickly. This is known as SEO target marketing, and will be instrumental in your success or failure online.
Finally, don't believe that you have to pay a fortune to hire an SEO agency for your efforts; it really isn't that hard to learn yourself, and this not only will save you a fortune, but is one of the most valuable internet marketing skills you could ever possess. Hopefully these higher search engine placement tips will help you to get your site ranked as quickly as possible, and on the fast track to internet marketing success.
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